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engage:BDR’s influencer marketing platform to drive ASHLEYlauren prom dress sales

The campaign is targeting increased in-store and online traffic through the reach of key microinfluencers.

prom night
Influencers have been given dresses of their choice

engage:BDR (ASX:EN1) has signed leading U.S. women’s fashion label ASHLEYlauren as a new IconicReach client.

IconicReach is an influencer marketing platform focused on providing custom-tailored solutions for direct response advertisers.

READ: engage:BDR completes AdCel software development kit and technical integration ahead of schedule

ASHLEYlauren is launching campaigns with IconicReach to increase brand awareness and drive foot traffic into stores and their online sales channels.

The ultimate goal is to increase dress sales during the brands busiest season: prom.

The campaign is targeting an increased in-store and online traffic through the reach of key microinfluencers, specifically to support existing retailers of ASHLEYlauren dresses, worldwide.

Influencers were given dresses of their choice and were asked to create unique and engaging content of them wearing the products.

The content will be published across the influencers’ Instagram accounts, engaging their audiences with local retail locations where the dresses would become tangible to their followers.

 

engage:BDR will also hyper-target retailers within a specific geographic radius and retarget users to perform actions on these local retailers’ ecommerce presence.

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