Engage:BDR Ltd (ASX:EN1) has completed its new AdCel software development kit (SDK) ahead of schedule, finalising the technical integration between the two platforms 7 months after AdCel’s acquisition.
The new SDK provides an additional way to connect with publishers and the company expects the technology to translate to revenue contribution, higher efficiency and incremental customer adoption.
Several AdCel buyers started the integration process last year and 2-3 are expected to finish per quarter in 2019.
AdCel’s proprietary SDK allows direct integrations with app publishers who cannot otherwise connect with engage:BDR’s programmatic demand due to technical limitations.
The SDK technology is compatible with iOS and Android and can be integrated into 99% of modern apps in combination with Unity3d, Cocos2dx, Marmalade, React Native, Adobe Air, PhoneGap and Xamarin plugins.
It will allow publishers to protect their users with smart logic which prevents auto-redirects and accidental clicks as well as track every ad, enabling them to manage and report ad quality to buyers.
Key features of the SDK include its super-lightweight size, its ability to accommodate display, rich media and video formats and its support for older operating system versions.
Additionally, the new technology has market standard callbacks for parallel integrations with other demand SDKS.
If ads go unsold on the programmatic platform, AdCel’s SDK can interface with third-party SDK’s to provide incremental fill of buyers or demand.
AdCel’s integration technology is also synchronised with their TRUTH Marketplace which works to eliminate ad fraud within AdCel’s inventory by verifying all traffic is real through user verification.