engage:BDR (ASX:EN1) has added two new programmatic integrations, MobFox and Chalk Digital, into its platform to expand reach and boost global commercial activity.
The company’s major key performance indicator is the number of integrations within its programmatic exchange.
As the volume of integrations grow, revenue increases which, the company says, at recent margins enables nearly a 40-50% contribution to gross profit.
Prominent data-driven mobile supply-side platform (SSP), MobFox, has significant customer reach in the Asia Pacific region with its advertising via connected TV and audio, where engage:BDR sees immediate opportunities.
Chalk Digital, an ad tech company, could boost the engage:BDR’s engagement and maximise the reach of its customers’ ads via hyper-targeting and intelligent learning features, ensuring the company’s ads are displayed to active users who are most likely to engage with their content.
READ: engage:BDR integrates leading US digital TV player into its platform, expands TV and video reach
Both integrations will work to scale engage:BDR’s 2019 strategy to expand reach and demand across all platforms.
Headquartered in Vienna with offices in New York, London and San Fransisco, MobFox offers inclusive support for all major ad formats including video, native and display, and is connected to more than 175 demand-side platforms utilised by 40,000 plus iOS and Android apps.
Chalk Digital’s intelligent mobile ad platform enables brands and advertisers to launch individualised mobile ad campaigns quickly with precise audience targeting capabilities.
One of the platform’s top feature is intelligent learning, which uses proprietary algorithms to constantly scan and assess apps and choose the most active within a targeted area or audience group.
The system learns with each campaign and adapts automatically.
Chalk Digital’s mobile location feature allows advertisers to pinpoint customers within a targeted area across thousands of mobile apps and can be scaled to teach users around the world.
- Jessica Cummins