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Directa Plus signs €800,000 deal with Loro Piana

"We are honoured to be working with Loro Piana to incorporate Directa Plus's innovative G+ Graphene technology into some of their fabrics and garments," said Giulio Cesareo, the founder and chief executive officer of Directa Plus.
Loro Piana online shop
"The agreement represents further progress in the commercialisation of Directa Plus' technology," said Giulio Cesareo, Directa Plus's CEO

Directa Plus PLC (LON:DCTA), a producer and supplier of graphene nanoplatelets-based products, has signed an exclusive agreement with textile producer, Loro Piana.

The agreement is for the commercialisation of Loro Piana fabrics and garments enriched by Directa Plus's G+ technology.

WATCH: Directa Plus inks lucrative agreement with Loro Piana

The arrangement, which is on a worldwide basis, has an initial duration of three years for a minimum value of €800,000.

“The significant innovations in high-quality fabrics that can be achieved through the use of Directa Plus' technology will allow increased comfort and performance for the end users of Loro Piana's products,” said Giulio Cesareo, the founder and chief executive officer of Directa Plus.

"Loro Piana are a byword for the highest quality luxury textile production and design and we are excited to be able to take the next steps in materials development together, in line with Directa Plus's strategy of adding value for partners throughout the textile supply chain," he added.


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