The agreement is for the commercialisation of Loro Piana fabrics and garments enriched by Directa Plus's G+ technology.
The arrangement, which is on a worldwide basis, has an initial duration of three years for a minimum value of €800,000.
“The significant innovations in high-quality fabrics that can be achieved through the use of Directa Plus' technology will allow increased comfort and performance for the end users of Loro Piana's products,” said Giulio Cesareo, the founder and chief executive officer of Directa Plus.
"Loro Piana are a byword for the highest quality luxury textile production and design and we are excited to be able to take the next steps in materials development together, in line with Directa Plus's strategy of adding value for partners throughout the textile supply chain," he added.
#DCTA Directa Plus PLC Announcements | Directa Plus PLC: 3 Year Exclusive Agreement with Loro Piana— Rhomboid1 (@rhomboid1MF) 4 March 2019
Nice to see an agreement in this space with
A) a blue chip name named
B) actual numbers attached