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Manufacturing & engineering

Directa Plus launches 'thermal' shirts promotion for Christmas

The thermal shirts will be marketed through a small web promotion

Graphene products specialist Directa Plus PLC (LON:DCTA) is to offer 1,000 shirts containing ‘advanced thermal circuits’ available to test by customers before Christmas.

Giulio Cesareo, chief executive, told Proactive the thermal shirts will be marketed through a web promotion.

READ: Directa Plus targets India as it extends partnership with textiles giant Arvind

Directa is already working with Indian group Arvind on thermal regulated jeans – ie cool down when you are hot and retain heat when cold.

The company has also joined with top brands Oakley and Bioracer, which used Graphene Plus (G+) to launch a cycling jersey in early July.

The G+ Graphene Aero Jersey was treated with G+, which helps to regulate body temperature, reduce sweat and body odour.

Textiles and environmental products will be company makers for Directa, believes Cesareo.