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ShareRoot to integrate secure login technology with its MediaConsent platform

The partnership will aim to develop a ‘consumer-friendly’ one-touch opt-in or out platform.

SAAVHA is a software-as-a-service platform that strengthens security with less than 100 lines of HTML code

ShareRoot Ltd (ASX:SRO) has entered into an agreement to integrate secure login expert SAAVHA’s voice-based one-button biometric login with ShareRoot’s MediaConsent platform.

SAAVHA’s voiceprint technology will support multi-factor authentication on MediaConsent and the company will also make the platform available to its customers.


ShareRoot chief executive officer Noah Abelson-Gertler said: “While other companies actively raise concerns about Facebook and similar breaches, we are continuing to bring solutions to market.

“In this case [we are] allowing consumers and customers to activate a frictionless layer of authentication via a voice print.

“In working with SAAVHA we are developing applications for data and online security analogous to single-touch pay interface empowering customers to control their data security.”

READ: ShareRoot’s MediaConsent platform to enhance clinical research at St Vincent’s Hospital Melbourne

ShareRoot notes that in the most recent October 2018 Facebook data breach of 50 million user accounts, connected applications that used Facebook logins may have also been compromised if they lacked multi-factor authentication.

MediaConsent in conjunction with SAAVHA’s technology will provide users and consumers more control and flexibility in protecting their data and information.

Abelson-Gertler added: “The digital identity space is moving towards self-sovereign identity and we will continue to embrace modern value-add functionality in support of that model.”

READ: ShareRoot launches MediaConsent pilot program with US social media agency

SAAVHA chief executive officer Mathew Rose said the company was well-aligned with the spirt and action of ShareRoot.

He said: “Having SAAVHA’s secure one button login within the MediaConsent platform provides users multi-factor authentication and an immutable audit record.

“It offers increased security and confidence without compromising a frictionless user experience.”

Digital Privacy Alliance legal and privacy expert Ari Scharg added: “Working with organisations like ShareRoot and SAAVHA is rewarding – using SAAVHA’s cutting edge authentication methods for multi-factor authentication represents a commitment to data privacy, best practices and respect.”

READ: ShareRoot eyes growth opportunities as data privacy regulations become stricter

Facebook recently granted MediaConsent API access and integration.

This will enable MediaConsent users to utilise their Facebook login to create their profiles within MediaConsent and begin interacting with companies and brands.

Facebook has become much tougher on allowing API access, so gaining access is a testament to ShareRoot’s focus on protecting consumer data and privacy.

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