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ShareRoot eyes growth opportunities as data privacy regulations become stricter

The company's MediaConsent platform provides consumers control of their data and privacy.

data privacy
Beta testing is now underway with two major partner agencies

ShareRoot Ltd (ASX:SRO) recently commenced stage 2 beta testing of its MediaConsent platform, developed as a solution for companies aiming to be compliant with data privacy regulations.

Stage 1 of beta testing has resulted in the platform becoming more flexible with wider-reaching potential applications, with individual features being packaged as widgets.

Stage 2 beta testing is now underway with two major partner agencies - Zig Marketing and Ludomade - that work with myriad big-name global brands.

READ: ShareRoot launches MediaConsent beta with two partners

Zig is an agency that specialises in interactive content and influencer marketing, and Ludomade is a mobile gaming development agency.

The two agencies offer exposure for MediaConsent to over five leading multinational brands.

Increasing data privacy regulations

Zig’s clients include United Healthcare (NYSE:UNH), Chili’s (Brinker International, NYSE:EAT), and Hoover (HKG:0669).

Zig noted that regulations such as the European Union’s General Data Protection Regulation (GDPR) and technology like ad blockers are making it more difficult for brands to meaningfully engage with prospective customers.

MediaConsent can help Zig’s clients overcome these hurdles by gaining opt-in consent for influencer, social and KPI driven marketing.

US$100+ billion mobile gaming market opportunity

Leading boutique game and app development firm Ludomade has clients including major Hollywood studios and television networks.

Through partnership discussions with Ludomade, ShareRoot has realised that there is a large opportunity in the US$100+ billion international mobile gaming and app development market to be the first GDPR and international legislation compliant offering.

In addition, ShareRoot would be able to attain valuable feedback for the MediaConsent platform from a host of the leading entertainment brands.

 

ShareRoot aims to provide updates on the beta program ahead of MediaConsent’s planned commercial launch in the December to March quarters.

ShareRoot chief executive officer Noah Abelson-Gertler recently said: “The two participating agencies are the ideal partners for MediaConsent’s Beta program, as their industry expertise and focus open the potential for early mover advantage in both mobile gaming and influencer marketing, in addition to the fact that the client list we will have testing MediaConsent is top notch.

“Furthermore it is important to mention that the insight from our board of advisors to enable MediaConsent to specialise in individual industries, and additionally to plug into the existing work flows, is what has enabled the MediaConsent platform to be flexible enough to focus on and apply to both the influencer and gaming space.”

API approval granted by Facebook

Facebook has granted MediaConsent API access and integration.

This will enable MediaConsent users to utilise their Facebook login to create their profiles within MediaConsent and begin interacting with companies and brands.

Facebook has become much tougher on allowing API access so gaining access is a testament to ShareRoot’s focus on protecting consumer data and privacy.

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