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Animoca Brands signs licensing deal to distribute Crazy Kings game in China

Beijing Bosi Interactive is a Chinese mobile games distribution and marketing company.

animated figure wearing medieval armour
Crazy Kings is a tower defence and collectible card fantasy mobile game

Animoca Brands Ltd (ASX:AB1) has signed an exclusive licensing agreement with Beijing Bosi Interactive (BBI), granting it the licence to distribute the Android and HTML5 versions of Animoca’s Crazy Kings mobile game in China.

The agreement enables Animoca to earn a share of monthly revenue generated by the game as well as an upfront payment of around $1 million.

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BBI is a mobile games distribution and marketing company that has established relationships and the required licensing arrangements with the main three Chinese telecommunication companies - China Mobile, China Unicom and China Telecom.

These companies serve 1.5 billion consumers on mobile and fixed line carriers.

BBI will become the exclusive distributor in China for the game, excluding the territories of Hong Kong and Macau.

Animoca expects the upfront payment to be received in the current quarter.

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Crazy Kings is a tower defence and collectible card fantasy mobile game developed by TicBits Oy, Animoca’s Finnish mobile games subsidiary.

The game is already published globally for Apple iOS devices and the Android and HTML5 versions are expected to be complete in or around the middle of 2019.

Development of the Android version of Crazy Kings’ sequel, Crazy Defense Heroes, is progressing on schedule and will be completed towards the end of the quarter.

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