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Animoca Brands appoints Kabam co-founder to board

Holly Liu sees great potential in the company's blockchain gaming and AI business segments.
seats in a boardroom
Holly Liu has been named one of the 10 Most Powerful Women in Gaming

Animoca Brands Corporation Ltd (ASX:AB1) has appointed experienced and successful entrepreneur Holly Liu as a non-executive director and strategic advisor to the board.

As a co-founder of venture-backed mobile gaming company Kabam, Liu has been recognised for her entrepreneurial capacity by Fortune and Forbes magazines.

Leading revenue growth

At Kabam, Liu was instrumental in growing annual revenue from zero to US$400 million and led the design of the award-winning Kingdoms of Camelot franchise, which grossed over $250 million in four years.

She was also founding mobile designer for the game extension Battle for the North, which made Kingdoms of Camelot the highest grossing app for iPhone and iPad in 2012.

Holly Liu.

In January 2017, the majority of Kabam’s assets were acquired by South Korea’s Netmarble for around $1 billion.

In the same year, two of Kabam’s remaining studios formed Aftershock, which was subsequently acquired by FoxNext for an undisclosed amount.

Great potential in blockchain gaming

Following her exit from Kabam and Aftershock, Liu worked as a visiting partner at Y Combinator, an accelerator providing seed funding to nearly 2,000 start-ups with a combined value of over US$80 billion.

Animoca Brands’ co-founder and director Yat Siu said: “We are very excited to have attracted someone of Holly’s calibre to the board of Animoca Brands.”

“Holly has co-founded, led and exited a billion dollar company and her advice and guidance will be essential as we drive growth in new areas of focus like blockchain gaming and AI.”

READ: Animoca Brands Corporation launches casino resort simulation mobile game globally

Liu said she was delighted to be joining the board of Animoca Brands and privileged to be advising a company at the forefront of blockchain and AI in mobile gaming.

“I look forward to help the company grow and drive value for shareholders as we leverage these exciting technologies,” she said.

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