The South Africa-based company’s Arcade X is an online eSports and casual gaming tournament platform and lifestyle hub.
EPLAY, the white-labelled version of Arcade X, will operate under a licensing and revenue share agreement with AfricaMob, a subsidiary of eMedia Holdings Limited (JSE:EMH).
The new platform will provide enhanced eSports capabilities to gamers which are expected to result in high user retention rates.
EPLAY will initially launch 40 of its best games on 31 July 2018 to ensure mass adoption and longer engagement.
Along with technology advantages, EPLAY is positioned for strong uptake due to AfricaMob’s relationships with South Africa’s three largest telcos - MTN, Vodacom and CellC.
Integration with AfricaMob’s airtime billing will allow EPLAY to seamlessly bill paying subscribers across 50 million paying subscribers of the three telecos.
The airtime billing integration will allow users to enter the platform and pay $0.50 daily ($15 per month) to enter and play in tournaments hosted by EPLAY.
Projected growth of global gaming revenue
Emerge Gaming’s business model is supported by global gaming statistics released for 2017 where social and casual gamers represent 90% of the 2.1 billion global gamers, of which 844 million engage in mobile gaming.
The company has worked closely with eMedia in the lead up to the South African launch and plan to implement an aggressive customer acquisition strategy across TV channels, digital and social media.
The initial 3-month campaign put in place for the EPLAY launch is expected to provide the brand with strong exposure in the South African market.