Arcade X provides casual gamers with the ability to play over 300 casual games on their mobile devices while being exposed to corporate advertising, which is a key revenue stream for Emerge Gaming.
The new billing integration will add the capability to accept daily payments seamlessly from subscribers across all major South African telcos, opening access to 80% of the South African population.
Emerge will now have access to the subscribers of the three largest telcos in South Africa – MTN, Vodacom and Cell C.
Importantly, these telcos have a combined user base of more than 83 million subscriptions across South Africa (over three times Australia’s population).
Emerge Gaming expects to build a strong subscriber base and as a result a growing recurring revenue stream. This will be a short-term catalyst for the company, with the launch set for late July 2018.
The company’s business model is supported by global gaming statistics released for 2017 where social and casual gamers represent 90% of the 2.1 billion global gamers, of which 844 million engage in mobile gaming.
Emerge Gaming chief executive officer and executive director Greg Stevens said: “Following airtime billing integration with South African Telcos and our launch with eMedia Holdings Group, our corporate partnerships are set to drive significant high volume of new user acquisitions in the near term across multiple devices and networks.
“We will use this experience to roll out the proprietary ‘Arcade X’ technology to markets across the globe.
“With the Emerge Gaming’s proprietary integrated tournament services and with strong network partnerships now established, we are set to secure corporate agreements with major global companies looking to gain eSports marketing exposure.”