Tech
Emerge Gaming Ltd

Emerge Gaming debuts on ASX after completing reverse takeover

$5 million in funding and the recent MTN partnership positions Emerge for growth.

two professional gamers on stage
The company has partnered with MTN Group who has 232 million subscribers

Emerge Gaming Ltd (ASX:EM1) has commenced trading on the ASX today after completing a successful reverse takeover.

As part of the reverse takeover, the company issued 250 million shares priced at 2 cents raising $5 million.

Emerge operates the online, eSports tournament platform “Gaming Battleground”.

Within the platform, casual, social and hardcore gamers can play 9 AAA major eSports titles and more than 300 additional games against each other via their mobile, console or PC.

eSports are a form of competition using video games

eSports, short for electronic sports, are a form of competition using video games.

Most commonly, eSports take the form of organised, multiplayer video game competitions, particularly between professional players.

In this digital world, gamers are known foremostly by their screen name such as Afmedafro or Ezekiel, over their birth name.

According to Newzoo, the global eSports economy will grow to $905.6 million, a year-on-year growth of 38%.

Three main streams of revenue

Emerge offers a different revenue model to its competitors with three main streams:

1) Subscription fees that can be linked to the gamers’ telecommunications provider bill;
2) Revenue from companies from management of corporate online tournament services, and sponsorships and advertising powered by advanced data analytics and targeting capability; and
3) Advertising revenue from companies engaging users of the lifestyle portal.

Partnership with MTN Group

The potential of Emerge’s platform has already been recognised by Africa’s biggest mobile-network operator by sale, MTN Group Ltd.

The company has executed a profit-sharing agreement with MTN Group under which MTN South Africa (part of MTN Group) will provide Emerge with access to marketing support and its 31 million subscribers in that country.

First revenues from this agreement are anticipated in the current June 2018 quarter.

Quick facts: Emerge Gaming Ltd

Price: $0.02

Market: ASX
Market Cap: $10.49 m
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