Thred Ltd (ASX:THD) has appointed Paul Willey to lead the enterprise side of its business known as Agent Reality.
Agent Reality aims to monetise Thred's flagship mobile phone app known as Sweep.
Sweep is a free app that allows users to engage with the world around them in a new way.
READ: Thred outlines go-to-market plan for enterprise business
Agent Reality delivers the duality of mutual learnings across both consumer and enterprise models while establishing multiple monetisation channels.
Having worked on films, television series, and corporate projects, Willey's experience with narratives is applicable in the burgeoning virtual reality and augmented reality (AR) sectors.
Virtual and augmented reality background should shorten sales lead times
Geoff Marshall, managing director said: “We are delighted to have Paul join us at this exciting time, and his commercial, creative and business development experience will provide the company with strong leadership.
“Paul’s virtual and augmented reality background means he’s hit the ground running, bringing deep AR experience to our team, along with valuable existing client relationships that will undoubtedly shorten our sales lead times.”