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Thred outlines go-to-market plan for enterprise business

The company is close to rebranding and upgrading its current 'Thred' app to 'Sweep'.
diagram showing Thred Ltd is the holding company for Agent Reality Pty Ltd and Sweep App Pty Ltd
First trial partners are expected to be recruited in November

Thred (ASX:THD) plans to use its enterprise business, Agent Reality, to deliver near-term revenues alongside its soon to be released Sweep smartphone app.

For these purposes, the company has established two wholly owned subsidiaries, Agent Reality Pty Ltd and Sweep App Pty Ltd.

While the Sweep app will deliver new technology to create engaging experiences for consumers, Agent Reality will leverage this proven technology to solve business problems, mitigating time and risk.

Agent Reality provides a channel for revenue using existing technology owned by Thred.

Thred is the first and only ASX listed augmented reality (AR) company.

Sweep app

The company launched its smartphone app called Thred in May 2017 and plans to rebrand it Sweep in the coming weeks.

Sweep will use geo-location, messaging and AR to engage users and deliver contextually relevant content.

READ NOW: Thred shares climb higher ahead of app release

Sweep will focus on consumer acquisition strategies with the aim of creating large-scale user reach and engagement.

Revenue generation model

Revenue will be generated through direct sales to brands and indirect sales via third parties.

Products and services sold directly with estimated fees include:

- White label services ($5,000-50,000 licence fee, $10,000-100,000 support fee);
- Data analytics ($0.02-$0.10 per query);
- Platform integration ($10,000-$150,000 support fee); and
- In-app purchases.

Products and services sold indirectly via third parties with estimated fees include:

- White label services ($5,000-50,000 licence fee, $10,000-100,000 support fee); and
- Data analytics ($0.02-$0.10 per query);

Agent Reality near-term target milestones

Upcoming milestones include:

- November 2017: marketing material complete, CMS complete, 1st trial partners recruited;
- December 2017: 1st phase project delivery automation, initial revenue, digital marketing campaign; and

- March quarter 2018: multiple trial partner, 2nd phase project delivery automation, industry events.

Agent Reality’s content management system (CMS) is a portal provided to businesses using its technology.

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