Next 15 is a communications business which employs over 1,350 people across 32 offices in 14 countries. The Group incorporates 17 subsidiary agencies, spanning digital content, marketing, PR, consumer, technology, marketing software, market research, public affairs and policy communications.
Of the Group’s businesses, five are independent communications brands, with three specialising in the technology sector (Bite, Text 100 and The OutCast Agency), and two in the consumer space (Lexis and M Booth). The Group also owns three agencies with a focus on digital (Beyond, bDA and Connections Media), a B2B marketing agency (Twogether), a programmatic advertising technology business (Encore), a market research company (Morar), a digital content marketing agency (Story), a policy communications firm (Vrge), a creative agency (ODD London), a B2B technical marketing communications agency (Publitek) and an investor relations consultancy (The Blueshirt Group). Lastly the Group has established its first marketing software business in agent3. All brands operate as autonomous businesses, allowing the Group to service competing clients.
Building up a base through frequent acquisitions has paid off for three players in the junior market, leaving them more valuable than several FTSE 250 firms