Founded in 1983, Metro Rod is a leading provider of drain clearance and maintenance services to the commercial market. The services are provided on a 24/7/365 basis by 41 franchisees with geographical coverage across the entire UK (excluding Northern Ireland). In 2016, Metro Rod expanded its service offering with the launch of Metro Plumb.
Metro Rod’s specialist drain clearance and maintenance services include high pressure water jetting, CCTV surveys, drain or sewer lining, excavation, electro mechanical cleaning and fat and grease management. Metro Plumb offers a focused range of plumbing services mainly to the emergency insurance market.
Metro Rod serves national business customers across multiple sectors including facilities management, retail, water utilities, social housing, hospitality, and insurance, as well as local businesses and other customers in the private and public sectors.
Metro Rod makes a difference to its customers by providing a first class and efficient service to ensure blockages are cleared quickly and with minimum disruption to the customer’s facility or business. Having addressed the initial problem, Metro Rod is able to recommend any further work that is required to prevent a recurrence of the problem. This further work can be carried out on a scheduled return visit.
Metro Rod’s Support Centre, based in Macclesfield, provides a very wide range of support services to our franchisees. An important service is new business generation and Metro Rod currently secures approximately 60% of sales for franchisees in the form of local servicing of national accounts. Other services provided to franchisees include the call centre, IT, invoicing and credit control, health and safety systems and processes, technical training and business management and support.
ChipsAway is the UK’s leading mobile car paintwork repair specialist focusing on SMART (“Small to Medium Area Repair Technology”) repairs. We have been operating successfully for over 20 years and have over 200 franchisees in the UK. ChipsAway also has a presence in ten countries outside the UK through master franchise arrangements.
Our franchisees repair small scale damage on vehicles such as bumper scuffs, paintwork scratches, minor dents and kerbed alloy wheels. Our mobile franchisees conveniently come to the customer’s house or office, working from branded vehicles which serve as mobile workshops. Our specialists can also service customers through a number of drop-in Car Care Centres. Pricing can be competitive when compared to a typical body shop
Our marketing team works very hard to provide our franchisees with a constant source of high quality customer leads and in 2017, ChipsAway franchisees benefited from 246,000 enquiries (2016: 248,000). ChipsAway has regular national TV advertising campaigns which have run since 2009.
We are passionate about providing our franchisees with first class training and day-to-day support to help them grow their businesses. All new franchisees complete four weeks of initial training at the Group’s facility which is accredited by the Institute of the Motor Industry, and this includes sales and marketing training. We support all franchisees to successfully launch their businesses. Post launch, franchisees are provided with on-going support and development to help them build successful and profitable businesses. Over 60 franchisees now have operations which are either multi-van, multi-territory or include Car Care Centres.
Ovenclean is the longest established and leading oven cleaning business in the UK, and has been successfully operating for over 20 years. There are over 100 franchisees in the network who clean a wide variety of domestic appliances using our specialist process and equipment.
Ovenclean franchisees are able to clean all domestic oven brands and models, including electric ovens, gas ovens, range-style ovens, microwaves, hobs and extractor fans, and also barbecues. All removable components such as racks and other removable parts are cleaned using specialist equipment in the fully equipped Ovenclean liveried vans. Ovenclean employs a no added caustic system which has been assessed and approved to ISO 14001 standards. This helps ensure customers benefit from a safe and hygienic environment.
Our franchisees profit from a regular stream of high quality consumer leads which they can then convert into customers. In 2017 our franchisees benefitted from 42,000 consumer leads which we generated (2016: 45,000).
New Ovenclean franchisees benefit from a comprehensive training programme in the field with established Ovenclean trainers. The Ovenclean trainers are experienced franchisees appointed by the Group to provide new starters with intensive in-field training on all aspects of the oven cleaning process, operational set up and customer and business management. This practical in-field experience is supplemented by a programme which includes a tailored sales and marketing course and a health and safety induction. Post launch, franchisees are provided with a full range of comprehensive support from a dedicated team.
Established in 2000, Barking Mad is a leading provider of dog home boarding services (dog holidays) and has over 70 franchisees nationwide. As well as marketing to dog owners, the franchisees recruit dog-loving host families who can take in and look after a dog when the owners are away from home. This is described to customers as a “dog holiday”. Customers enjoy peace of mind with a professional service which focuses on the individual needs of every dog.
Hosts range from people who are retired and have plenty of free time, to families who enjoy having a dog to stay during school holiday periods. The franchisee organises all aspects of this service, including matching the dogs to the appropriate hosts, collection and delivery of the dogs, and customer communications.
Following a rebrand in 2017, Barking Mad started advertising on TV for the first time on national ITV and Sky channels.
Franchisees undergo a comprehensive training programme at Barking Mad’s head office prior to launch. Post-launch, Barking Mad provide a regular programme of support and development for franchisees. An important element of the support is the customer contact centre that Barking Mad operates on behalf of all of its franchisees. The customer contact centre takes calls from customers and potential customers, explains the Barking Mad service, facilitates bookings and deals with general enquiries