MySQUAR Limited Snapshot
WHO ARE WE?
MySQUAR commenced operations in June 2013, having identified a strategic opportunity to launch social media applications in the rapidly emerging Myanmar market. The Company’s initial vision was to create an open forum social app, where users could see all users’ posts as well as categorise posts into popular areas such as sports, music and entertainment. This was achieved through the launch of MyCHAT.
As the first social media provider focussed solely on Myanmar, incorporating Burmese customs, characters and language, MySQUAR has secured a unique first mover advantage and a platform from which to leverage its position. The Directors believe that the use of local language gives a sense of belonging and community to the users, and enables a fast spread across the mobile device users for the purpose of user acquisition. Accordingly tailored products and services are being developed and launched that will capitalise on the rapid adoption of mobile services by the people of Myanmar as the telecommunications networks are rolled out across the country.
To execute its roll out, the Company has developed a tailored marketing strategy to boost its corporate and consumer profile and intends to continue to develop its Myanmar-driven suite of products in order to build MySQUAR’s reputation and engagement with the user, whilst also increasing barriers to entry for competitors.
By leveraging its first mover advantage, MySQUAR has a unique position from which to build a dynamic, innovative and interactive social media platform. MySQUAR is committed to innovating the social media, entertainment and gaming space and is focused on securing new users, maintaining user loyalty, and ultimately realising value for its shareholders by becoming the social network of choice in Myanmar.
MySQUAR's vision is centered on enhancing our lifestyle platform; product development focuses on building programmes and apps which use localised content and customised services that cater to all aspects of life.
The Company has identified a number of opportunities through which it can monetise including:
1. Digital Goods – in-app purchases and paid for premium features
2. Mobile app development services
3. VOIP service
4. Advertising, Partnership and Co-branding
5. Payment services
6. Social media intelligence
MySQUAR is adopting world-class technologies in every technical component of its systems. These technologies enhance the security, robustness and scalability of the overall platform. The Company's systems are hosted on best-of-breed cloud solutions that offer low latency, high redundancy, fault tolerance and competitive pricing.
Neil Frank Osborn