Mattel, Inc (NASDAQ:MAT), the US toy company that makes Barbie dolls and Hot Wheels cars, is moving into the non-fungible token (NFT) world.
The company has signed a partnership with Cryptoys, a marketplace that is expected to launch in the summer of this year on the Flow blockchain.
— Cryptoys (@Cryptoys) June 9, 2022
The partnership will see Mattel’s intellectual property transformed into playable avatars sold on the Cryptoys platform.
Incredibly surreal moment...
Today I'm very excited to announce a new partnership between @Cryptoys and @Mattel to usher in a whole new era for the world of toys.
We've got some amazing things in the works that we can't wait to share with you all ????????https://t.co/40oYHyg3oM pic.twitter.com/OrdpM5t6eT
— Will ????????☕ (@willweinraub) June 9, 2022