Cellular Goods PLC (LSE:CBX), the UK-based wellness company, has launched outdoor marketing campaigns in Manchester and London.
The campaign will run over the next two months and feature advertisements to be displayed on more than 100 digital screens and high-impact print billboards across prominent high-street locations. In addition, more than 20 digital screens will feature the advertisements at health and fitness destinations at David Lloyd and Harbour Clubs in London.
The move is part of Cellular Goods' nationwide marketing campaign which kicked off with the publication of a white paper highlighting the age prevention benefits of cannabigerol (CBG) and cannabidiol (CBD) used in its products and the start of product sales on Amazon Marketplace from February this year.
READ: Cellular Goods launches skincare products on Amazon Marketplace; updates on strategy
The promotional push is aimed at boosting Cellular Goods' Look Better (skincare) and Feel Better (supplements) product ranges. The advertisements will appear on different dates and durations on each location.
"We're pleased to announce the beginning of our outdoor marketing campaign which will complement our ongoing national marketing campaign aimed at introducing our brand and premium products to a broad consumer audience. We are committed to continue delivering marketing initiatives to not only continue raising awareness about our brand, but also to teach Britain about cannabinoids and their potential to improve people's wellness," said Anna Chokina, the chief executive officer of Cellular Goods.