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Animoca Brands subsidiary The Sandbox adds multiple Hong Kong partners to create Mega City in the metaverse

Last updated: 12:20 06 Jan 2022 AEDT, First published: 12:15 06 Jan 2022 AEDT

Animoca Brands Corporation Ltd - Animoca Brands subsidiary The Sandbox brings onboard multiple Hong Kong bigwigs to create mega city in the Metaverse

Animoca Brands Corporation Ltd’s subsidiary The Sandbox has added multiple Hong Kong partners from the film, music, entertainment, acting, professional services, finance, real estate and gaming sectors to create Mega City, a new cultural hub in the metaverse.

The new entrants have joined The Sandbox’s virtual real estate by acquiring LAND NFTs in the open metaverse and have committed to building experiences in Mega City.

Moving forward, The Sandbox will launch a new LAND sale on January 13, 2022, that will allow players to purchase choice spots near the LANDs of the new partners.

Metaverse pioneer

The Sandbox is widely considered a metaverse pioneer and is building a vast online metaverse where users create and monetise their distinct worlds and game experiences.

Following its recent partnership with South China Morning Post, The Sandbox continues the expansion of Hong Kong culture into the metaverse with the new Mega City cultural hub featuring the city’s actors, movies, music, entertainment, art, professional services, finance, real estate and gaming major figures.

Partners who acquired LAND to build Mega City include Hong Kong tycoon Adrian Cheng, alternative investing leader Sun Hung Kai & Co, professional services firm PwC Hong Kong, blockchain-related investment and asset management company TIMES CAPITAL, director/producer/actor Stephen Fung, international star Shu Qi, renowned musician Dough-Boy, game IP Little Fighter and local illustrator Dreamergo.

More than 165 partnerships

The involvement of the partners follows The Sandbox's Alpha launch in the December quarter of 2021, which allows anyone to participate in play-to-earn gameplay to earn SAND, the Sandbox’s utility token.

Interestingly, players can now experience the metaverse as they play or take a creative role, building assets and worlds that can be traded as NFTs with other players, creators and artists on the platform.

The Sandbox has secured more than 165 partnerships, including Adidas, Snoop Dogg, The Walking Dead, South China Morning Post, The Smurfs, Care Bears, Atari, CryptoKitties, Shaun the Sheep, Mcdull and Hanjin Tan, to build a fun, creative play-to-earn platform that offers virtual worlds and game experiences owned and created by players.

The play-to-earn model gives players true ownership of anything they collect in the game, allowing them to trade it to other players (including outside the game on other websites), transfer it to other players, or even resell it.

Upcoming LAND Sale

On January 13, 2022, The Sandbox will hold a Mega City LAND sale that will allow users to purchase LAND located near the Mega City projects.

The partner’s estates can be seen on The Sandbox virtual world map, premium LAND located near the partners will be offered, and each will include exclusive premium NFTs and have the possibility to host events, gaming experiences or social hubs.

The Sandbox has already sold 70% of its 166,464 LAND NFTs, releasing them in successive waves that usually sell out in seconds.

Notably, existing LAND owners include Binance, CoinCheck, Metakovan, Pranksy, Socios and CoinMarketCap, among others.

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on 20/5/21