Beer brand Budweiser seems to be into non-fungible tokens (NFTs) after changing its Twitter profile picture to a rocket ship designed by NFT artist Tom Sachs.
The picture was paid eight ether or US$25,000.
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— Budweiser (@budweiserusa) August 24, 2021
Users on the social media website also said that the beer outfit, manufactured by Anheuser-Busch, paid 30 ETH for Beer.eth, which corresponds to US$95,000.
Budweiser paid 30 ETH for Beer.eth. That’s almost $100,000. There’s some symbolism to them flexing a rocket from @tsrocketfactory. It’s happening, everyone. ???? pic.twitter.com/LecJdLfz2L
— dGEN Network (@dGenNetwork) August 25, 2021
Last month, vice president of global brands at Anheuser-Busch Richard Oppy said that they are investing in a new NFT media shop, which will be headed by internet entrepreneur Gary Vaynerchuk.
The initiative will be a “long-term business play” because the company doesn’t think “this is just a fad”, Oppy told Coindesk at the time.
“We think that this is going to change the way people think about their sponsorship properties in the future.”