BlueRush Inc has announced the appointment of Nicole Ballestrin as the company’s new chief financial officer (CFO).
Ballestrin, who previously served as the CFO at McKinsey & Company Canada, brings more than 20 years of financial leadership experience across a wide variety of industries, including technology and professional services in the public and private sectors.
Ballestrin was also involved with several start-up and growth-stage companies, where she built strong finance functions leveraging the right talent, processes, systems, reporting, analytics and external partnerships.
READ: BlueRush grows global partnerships as more customers sign on for its IndiVideo interactive personalized video platform
Ballestrin succeeds former BlueRush interim CFO Ankur Gupta, who is leaving the company to pursue other opportunities.
BlueRush offers a Software-as-a-Service (SaaS) interactive personalized video platform for financial services, IndiVideo, which is a highly scalable personalized video platform built to provide artificial intelligence-driven video content in an easy-to-understand, entertaining, and compelling manner.
Contact Sean at sean@proactiveinvestors.com