Bidstack Group PLC (LON:BIDS) unveiled an exclusive partnership with Belgrade-based Nordeus, best known for its flagship game Top Eleven, which is now part of Nasdaq listed Take-Two Interactive Software, Inc. (NASDAQ:TTWO).
Top Eleven was first released in 2010 and is now one of the longest-running mobile games, as well as the world's most successful mobile football management game with over 240mln registered users, according to AppAnnie.
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It allows gamers to play in a single-player mode, with friends or to take on other managers from around the world in real-time.
Football manager Jose Mourinho became the official face of the game in 2013, providing his own hints and tips.
Bidstack said the partnership will boost its stadium vertical, which “is a natural environment lending itself well to native in-game advertising”.
The integration of Bidstack's proprietary technology into the Nordeus game is intended to increase success of the game by enriching data and reporting, it added.
“This is a strong endorsement for our value proposition and recognition as a leader in the market,” said the advertising group’s founder and chief executive James Draper.
“The deal strengthens our reach into the football management simulation genre, reaching passionate football fans across the globe. The implementation of our technology enhances the realism of the game-play with seamless premium brand experiences.”