Love Hemp Group PLC (LON:LIFE)(OTCMKTS:WRHLF) has signed a three-year endorsement agreement with the boxer, Anthony Joshua.
The agreement starts at the beginning of next month and lasts for three years.
Joshua, an Olympic gold medallist and twice world heavyweight champion, will be a brand ambassador and will collaborate on a licensed range of cannabidiol (CBD) products for athletes, championing the company's development in its work to position CBD as an internationally recognised, certified product for athletes.
Joshua will become a key shareholder of Love Hemp via his management company, 258 MGT Ltd, as he is taking shares instead of cash compensation.
We are thrilled to announce a 3 year endorsement with Heavyweight Champion of the World & Olympic Gold Medallist, @anthonyjoshua OBE. Anthony will be a key shareholder in the Love Hemp Group, and act as an ambassador, a key voice in sharing our mission of wellness. #LoveHempAJ pic.twitter.com/9UjClQdHq7
— Love Hemp Group (@lovehempgroup) June 21, 2021
“His profile in the international sports arena is key to the ongoing growth of the Love Hemp brand into the amateur and elite sports world,” said Tony Calamita, the chief executive officer of Love Hemp.
"Love Hemp is a wellness company and CBD is a natural life improver. For sports men and women this means faster muscle recovery, effective pain management and reduced inflammation. We have worked hard to create a trusted and fully certified premium CBD brand with a diverse range of organic products. Via his involvement with Love Hemp Group, Anthony will help us deliver this important message to the highest levels of UK and international sport,” Calamita said.
Joshua said Love Hemp is a great brand and the company has “an amazing vision”.
“The ability of CBD to improve people's everyday lives is undeniable,” Joshua claimed.
“My work with Love Hemp will allow me to be involved in the company's aggressive growth strategy as well as developing my own branded wellness-focused CBD products. Everyone should be able to experience and enjoy the many benefits CBD provides,” Joshua asserted.