GameSquare Esports Inc (CSE:GSQ) (FRA:29Q1) CEO Justin Kenna tells Proactive that its subsidiary Code Red Esports Limited has been awarded a contract to provide esports consultancy services to apparel brand US Polo Assn., which belongs to the United States Polo Association (USPA).
Kenna says at a high level, Code Red will build out a strategy for US Polo, to help reach the growing esports audience. This is Code Red's first partnership with a traditional sport.