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Animoca Brands’ gaming virtual world The Sandbox partners with Richie Hawtin and deadmau5

Richie Hawtin and deadmau5 are renowned for pushing boundaries with new technology and have been experimenting with virtual worlds.

First Wave - Animoca Brands’ gaming virtual world The Sandbox partners with Richie Hawtin and deadmau5
The partnership has been brokered by Pixelynx, a new gaming venture launched by the two artists.

Animoca Brands’ decentralized gaming virtual world, The Sandbox, has partnered with two legendary electronic artists, Richie Hawtin aka Plastikman and deadmau5.

The partnership has been brokered by Pixelynx, a new gaming venture launched by the two artists as a ‘portal into the metaverse’ and to help a diverse range of artists and brands develop digital collectibles and virtual worlds.

Richie Hawtin and deadmau5 are renowned for pushing boundaries with new technology and have been experimenting with virtual worlds, non-fungible tokens (NFTs) and blockchain for the past two years.

Pixelynx has acquired LAND in The Sandbox and will be launching gaming experiences and NFTs bringing its artists’ unique vision of music in the metaverse to The Sandbox.

The Sandbox is a unique virtual world where players can build, own, and monetize their gaming experiences using NFTs.

To build original music and gaming experiences

The Sandbox COO & Co-Founder Sebastien Borget said: “Richie Hawtin and deadmau5 represent the first wave of electronic music artists embracing a community-first mindset to lead the way in engaging deeply with their fans and audience in our gaming virtual world.

"As passion-driven artists, they are pushing the boundaries offered by NFTs in the open metaverse, and we look forward to seeing how they use their LAND to build original music and gaming experiences in The Sandbox."

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