BlueRush (CVE: BTV) CEO Steve Taylor joined Steve Darling from Proactive to bring news the company has forged a partnership with Crawford Technologies to introduce the first ever personalized video bills and statements.
Taylor telling Proactive this personalized contextual video can include items as complex as escrow letters, mortgage statements or insurance claims documentation.
Taylor says the customer experience is significantly improved by adding video media as a delivery option for transactional communications or as a detailed explainer video to reduce call centre traffic.