Versus Systems Inc. (NASDAQ:VS) (FRA:BMVB) CEO Matthew Pierce tells Proactive it has formed a partnership with experiential marketing agency, Frias Agency, where Versus will power the technology behind interactive experiences for Frias's live events and digital activations.
Pierce explains how the Versus partnership with Frias expects to extend offering prizes into live sporting events for soccer, boxing, wrestling and MMA, as well as live music festivals and tours.