viewYPB Group Ltd

YPB Group records first revenue from MotifMicro™ authentication technology and launches in USA

This follows the company signing a Master Services Agreement with Wireless Applications Pty Ltd to employ YPB’s authentication solutions in the collectable sneaker market in the USA.

YPB Group Ltd -
YPB Group is an Australia-based product authentication and consumer engagement solutions provider.

YPB Group Ltd (ASX:YPB) has achieved the first of two steps in its maiden commercialisation of MotifMicro™ authentication technology in the lucrative collectable sneaker market in the USA.

The first products – YPB tracer embedded labels - have been delivered and the company has received first revenues of around 33% of the minimum contracted year-1 revenues.

This marks the commercial launch in the massive collectable sneaker market, initially in the USA.

Over the five-year life of the Master Services Agreement (MSA) with Wireless Applications Pty Ltd (WAPL), YPB is to receive minimum revenue of A$1 million with progressive annual step-ups over the five years.

“Leveraged to US collectables market”

Group chief executive officer John Houston said: “In initially announcing this contract, I emphasised its importance to YPB, being the first monetisation of our large investment in MotifMicro and an explicit acknowledgement of its commercial value, relevance and appeal.

“The receipt of first revenues is early confirmation of that claim.

“Partnering with WAPL gives us leveraged access at negligible cost to an exciting opportunity in the USA collectables market.

“Our technology is based on years of advanced materials science development and Artificial Intelligence (AI) skills in smartphone app development.

“I’ve been convinced of MotifMicro’s enormous nascent value for years and with our first implementation being in an area of such need and scale I’m excited that we are starting to now crystalise that value for shareholders via a leveraged model of partnering with innovators in big markets such as the upcoming launch of SLiiP.”

Two-step process 

The maiden commercialisation plan has two steps, the first of which has now been completed:

  • Phase one: Supply of labels and scanners

YPB has supplied scanners and a serialised, branded, anti-tamper and anti-counterfeit QR label embedded with YPB tracer. This allows WAPL’s USA based retailers to confirm product authenticity in-store and attract customers in-store. The serialised tags and labels assign a unique digital identity to each collectable item and YPB’s tracer is a physical means to prevent the substitution of fake digital IDs by interjecting fake QR codes. This combined digital and physical counterfeit protection is unique to YPB.

In anticipation of the MM launch, YPB has also embedded MM1 technology in the first supplied products so that when MM goes fully live in the next few months, consumers will be able to self authenticate sneakers tagged prior to MM1’s launch.

The following link demonstrates the scanning of the labels by both smartphone and YPB’s scanner to confirm the presence of both MM1 and YPB trace - www.ypbsystems.com/news.

The second step is:

  • Phase two: MM1 smartphone authentication

MM1 technology will roll out when YPB releases an enhanced 'B2C' MM1 consumer app, expected next quarter, and WAPL completes its own specialised collectables app with embedded blockchain records, also due imminently.

Quick facts: YPB Group Ltd

Price: 0.0035 AUD

Market: ASX
Market Cap: $17.47 m

Add related topics to MyProactive

Create your account: sign up and get ahead on news and events


The Company is a publisher. You understand and agree that no content published on the Site constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is...

In exchange for publishing services rendered by the Company on behalf of YPB Group Ltd named herein, including the promotion by the Company of YPB Group Ltd in any Content on the Site, the Company receives from said...


YPB Group's John Houston details significant new three-year authentication deal

YPB Group Ltd's (ASX:YPB) John Houston speaks to Proactive's Andrew Scott soon after announcing they've signed a three-year master service agreement to supply an integrated product authentication, track and trace, and consumer engagement solution to Australian natural health and products company...

3 weeks ago

3 min read