888 Holdings PLC (LON:888) has announced a multi-year extension of its exclusive B2B poker partnership with Caesars Interactive Entertainment, the digital arm of the Las Vegas casino and hotels business.
It sees the London-listed firm continue to provide the technology for the World Series of Poker (WSOP) branded online poker rooms.
The extension comes as the WSOP venture plans an entry to new regulated markets, 888 noted.
"Our partnership with Caesars has been powering the hugely popular WSOP brand online since 2013 and we are looking forward to continuing this relationship for many years to come,” said Yaniv Sherman, 888’s head of US in a statement.
“Our extended relationship will also enable 888 to gain a presence in new U.S states following the required regulatory approvals, which presents an important opportunity in our long-term development strategy for the U.S. market."
WSOP executive director Ty Stewart added: "We're proud of the success story to date, particularly the record-setting tournament events of 2020, and are optimistic about the future of real money online poker in the US."