Skinny Tonic (PRIVATE:SKTON), the company behind the UK’s first zero-calorie, zero sugar, and 100% natural mixer has been given a nice Christmas box, having raised £1.85mln so far in its latest funding round, which closes in seven days’ time.
The company announced on November 23 that it smashed its target of raising £1mln in less than 24 hours after launching its latest crowdfunding campaign to the public via the Seedrs website.
Now the multi-award winning company’s Seedrs campaign is 185% over-funded, with 933 investors taking part.
READ: Skinny Tonic beats target of raising £1mln in less than 24 hours after launching latest crowdfunding campaign via Seedrs
Steven Wilkinson, Skinny Tonic founder/COO commented: “We are obviously delighted with how this funding round has gone, this is likely to be our last crowdfunding campaign as we move towards being cash positive.”
“2021 will be a massive year for Skinny Tonic, our existing and new investors can see that. We are focused, driven and extremely excited about what the future holds,” he added.
In January 2020, Skinny Tonic raised £1.565mln via a three-time oversubscribed placing through Seedrs, one of the most successful fundraises yet on the crowdfunding platform.
The company has been picking up a plethora of awards in 2020, and on December 17 its products were named the number one best low-calorie flavoured tonics by independent website Expert Reviews: https://www.expertreviews.co.uk/food-drink/1406740/best-tonic-water
Other awards won recently include:
- 2020 Food Matters Live Winner - ‘ New Drink Product of the year ’
- 2020 Lux life Food & Drinks Winner - ‘ Best New Ambient Drink product ’
- 2020 World Beverage Innovation awards Winner - ‘ Best New Brand/ Business’ and ‘Best Sparkling Drink’
- 2021 Food manufacture excellence awards Finalist - ‘Ambient Manufacturing Company of the year ’ (Final: February 11, 2021)
The Skinny Tonic brand was created in 2014 by company founder Ian Minton – a sufferer of type 1 diabetes - as a tonic water that allowed him to enjoy a G&T without the fear of his blood sugars spiking.