NexTech AR Solutions Corp (OTCQB:NEXCF) (CSE:NTAR) (FRA:N29) announced the launch Wednesday of ARoom, a collaborative streaming solution with artificial intelligence and augmented reality enhancements.
ARoom integrates with NexTech’s existing Virtual Experience Platform (VEP) and its ARitize Software-as-a-Service offerings, and the company plans to also offer ARoom as a stand-alone service similar to Zoom.
AR and AI functionality will be available throughout the streaming interface, allowing for virtual and hybrid event experiences that break the confines of attendee computers and mobile devices, the company said. Without the need for a third-party provider like Zoom, NexTech will be able to incorporate AR into the streaming experience by utilizing presenter holograms, AR objects, AR filters similar to Snapchat and more.
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“Today’s remote events require a lot of moving pieces — event managers often need to bring off-site speakers into the event’s live stream using an external video conferencing product like Zoom or Teams to allow for collaboration between presenters and attendees,” Chief Technology Officer Mark Pace said in a statement. “With our new ARoom, we’re changing the game by including video conferencing directly on our platform, enabling deep integration and natural use.”
Like NexTech’s VEP, this new streaming function will be fully scalable and designed to make a virtual expo, conference or meeting more robust for all attendees, regardless of size and scope. This includes networking opportunities ranging from one-on-one chats to large digital breakout rooms and virtual green rooms for live speakers prior to presentations.
“The introduction of ‘ARoom’ will allow us to provide clients and event managers with industry-leading streaming capabilities, presenter and attendee collaboration without the need for an external provider,” Pace said. “Direct access to video packets also opens up countless opportunities to seamlessly customize events with innovative, immersive features such as AR objects, AI-enhanced video, live chats and more.”
ARoom is also compliant with the latest data and privacy regulations, including General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA), the company said.
“We’re thrilled to be adding the ARoom streaming platform to our growing portfolio of event and experience management products,” CEO Evan Gappelberg said. “... the future of events and experiences will be a hybrid model, incorporating both in-person and virtual elements and we’re constantly challenging ourselves to offer our clients products and solutions that aren’t just seamless and easy to use, but really provide a wow factor for event managers and attendees. We believe ARoom will be that wow and a major gamechanger for this industry both on our platform and as a standalone product.”
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