engage:BDR Ltd (ASX:EN1) has increased its monthly revenue by $230,000 or 20% to $1.43 million for the month of September.
While revenue has been primarily static for the company from April to August, management sees the increase as a recovery indication.
Ad auction participation (bid response), bid prices (eCPM) and creative volume all increased during September 2020.
Excited to enter Q4
Analysis of granular metrics shows EN1 clients participated in many more auctions (bid-response), responded with significantly more competitive and higher bid prices (eCPM) and submitted exponentially higher volumes of campaigns for approvals in September.
The last metric – number of campaigns - is a strong indicator that brands (multiple) are spending more and launching new campaigns.
These metrics enable management to have a clearer picture of how subsequent months will perform.
EN1 is excited to enter the fourth quarter, which is traditionally the strongest performing quarter for advertising companies every year.
Consistent to EN1’s results, the advertising industry traditionally expects 65-70% of its revenues in the second half of the year from July to December, as experienced by EN1 in 2019 (34%-66%).
Management expects 2020 to produce similar revenue seasonality, as experienced in 2019 and all prior years.
Program integration with US weather publisher
In September, the company set up a new programmatic integration with WeatherBug, a top-3 ranked weather publisher based in the US.
This integration brings ENI direct and incremental access to millions of impressions and unqiue users daily.
The new direct integration provides potential growth in the weather category for in-app and web inventory.