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Animoca Brands’ subsidiary The Sandbox expands Binance blockchain collaboration

Binance is a blockchain ecosystem comprised of several arms to serve the greater mission of blockchain advancement and the freedom of money.

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The Sandbox has conducted four successful LAND presales worth US$1.5 million in 2020

Animoca Brands Corporation Ltd’s decentralised gaming platform subsidiary The Sandbox is expanding its collaboration with blockchain ecosystem Binance.

This will see Binance acquire 4,012 LAND non-fungible tokens (NFTs) in The Sandbox ahead of the gaming metaverse’s second phase of the fourth LAND presale scheduled for September 15, 2020.

LAND is a non-fungible NFT that represents a digital piece of real estate in The Sandbox metaverse, and there are a limited number of LANDS, 166,464 in total each with a unique location.

Broader adoption of NFTs

The Sandbox co-founder and COO Sebastien Borget said: “Welcoming Binance into our metaverse is a significant step toward broader adoption of NFTs in the decentralised economy by the community of Binance users.

“One of the greatest strengths of The Sandbox virtual world is the fact that creators can build, own and monetise games alongside gaming giants such as Atari, Square Enix and now Binance as well!”

The Sandbox game franchise is one of the world’s largest independent user-generated content and gaming platforms, with 40 million downloads and more than 1-million monthly active users.

It recently completed a US$3 million token raise on Binance Launchpad, the exclusive token launch platform for the transformative block-chain project.

LANDS to engage community

Binance will use its LANDS to engage with its community through social gaming experiences within The Sandbox virtual worlds by organising future NFT creation contests supported by VoxEdit and The Sandbox NFT marketplace.

The blockchain-focused firm will also distribute the LANDs to creators who propose the most compelling games made with The Sandbox Game Maker in a series of upcoming contests that will be announced ahead of the platform’s public launch in December 2020.

Binance CEO CZ said: “It is clear that blockchain technology has great potential in the gaming industry.

“It provides significant improvements for gamers and developers, especially in regard to decentralisation, transparency and interoperability.

“Binance is taking a step further to demonstrate that blockchain technology can bring mainstream adoption into gaming through our collaboration with The Sandbox.

“Together we work on a brand-new field of entertainment that brings more freedom to players.”

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