Andromeda Metals Ltd (ASX:AND) has appointed Conrad Partners, an internationally experienced marketing services provider, to support its marketing strategy for kaolin-halloysite products, particularly in Asia.
Conrad Partners will assist in sourcing and negotiating with toll refining facilities in China with the agreement covering all mainland China logistics and customer service requirements.
The company selected Conrad due to its extensive experience in securing binding contracts for the sale of Australian mineral commodities into China.
Conrad has a large, well-qualified team of sales professionals based in mainland China who will work with Andromeda personnel with the intention of converting Letters of Intent (LOIs) into binding offtake agreements.
Engaging existing customers
Initially, Conrad will engage with Andromeda’s existing customers in an effort to upgrade already signed offtake LOIs for fully refined halloysite-kaolin product.
Existing LOI offtake customers represent over 200,000 tonnes per annum of fully refined halloysite-kaolin product.
Conrad’s team of experienced commodity marketing personnel based in mainland China will work closely with Andromeda’s staff to drive the marketing strategy for securing binding offtake agreements for fully refined halloysite-kaolin product and initial direct shipping ore (DSO) product.
Optimising sales arrangements
Andromeda will utilise Conrad’s experience in formalising commodity contracts to complete contractual negotiations that will result in the optimisation of the company’s sales arrangements in Asia.
The agreement with Conrad also includes the provision of logistic services to manage the movement of product into Asia with the aim that this service will ultimately transition to Andromeda once fully operational and working efficiently.
Conrad will also assist Andromeda in sourcing and negotiations for toll-refining facilities in China and in the identification of any additional business opportunities.
Based in Hong Kong, Conrad Partners specialises in the mining and mineral commodities business.
Conrad provides a range of services including marketing strategies, contract drafting and negotiation, logistics and shipping, counterparty performance analysis and optimisation, and complete management of marketing operations and marketing administration.