NexTech AR Solutions Corp (OTCQB:NEXCF) (CSE:NTAR) has reached a partner supplier agreement with merchandise agency Bensussen Deutsch & Associates LLC (BDA) to bring its InfernoAR virtual events platform to professional sports leagues and other Fortune 1000 clients.
BDA creates merchandise and integrated marketing campaigns for brands such as Coca-Cola, Sony, AT&T, NFL, Ford, Starbucks, GE, Kellogg’s, HBO and others. Under the supplier agreement, those blue chip clients will have access to NexTech’s suite of augmented reality (AR) technology.
Specifically, the firm’s BDA Sports division will use InfernoAR for its Think Tank 2020 summit for teams in the NFL, NBA, MLB and NHL.
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“We are super excited to partner with BDA as they leverage our full AR technology stack into their long standing business relationships starting with the NHL, NBA, MLB and NFL,” NexTech CEO Evan Gappelberg said in a statement. “This partnership is creating a win-win for both BDA LLC, NexTech and their customers.”
BDA’s clients could benefit from embracing AR technology, Gappelberg said.
“BDA LLC over the past thirty years has built a diverse blue-chip base of customers, who all could benefit from the transformative power of our expansive AR solutions, which are now being introduced to them — including our white label ARitize app, WebAR, AR product demos, 3D/AR ads, InfernoAR for virtual conferences and more,” he added.
NexTech, based in Toronto, is currently pursuing the use of its augmented reality technology across four key verticals: e-commerce, education, entertainment and advertising.
Contact Andrew Kessel at andrew.kessel@proactiveinvestors.com
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