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Animoca Brands to list health and well-being subsidiary OliveX on NSX

OliveX is a revenue-generating subscription-based platform focused on the health and fitness industry.

Animoca Brands to list health and well-being subsidiary on NSX
Content includes on-demand and live, interactive studio classes led by celebrity coaches

Animoca Brands Corporation Limited has lodged a prospectus for listing its fitness and health technology subsidiary OliveX Holdings Limited on the National Stock Exchange of Australia (NSX). 

OliveX is aiming to raise $2-3 million to advance its health and well-being online platform.

The separate listing is being pursued as the US$4.2 trillion global wellness industry presents a market opportunity that is distinct from the core business activities of Animoca.

OliveX has created KARA Mirror, which uses artificial intelligence (AI) and gamification to engage with users and provides an interactive workout using a display monitor and camera which allows the user to obtain real time personal coaching programs and guidance.

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