Animoca Brands Corporation Limited has appointed PrimaryMarkets Limited to manage a private secondary share trading hub for its existing shares.

PrimaryMarkets offers secondary share trading facilities for security holders of unlisted companies, providing a venue to seek liquidity via its online platform as well as specifically created hubs for private trading.

Animoca’s trading hub will be available to trade existing shares starting on June 24, 2020.

Shareholders can register for the trading hub by following the link: https://www.primarymarkets.com/custom/animoca/member.

Increasing cash receipts

Animoca leverages gamification, blockchain, and artificial intelligence to develop and publish digital entertainment products including original games as well as products based on popular intellectual properties.

Millions of users play Animoca’s branded games such as Power Rangers: Battle for the Grid, Power Rangers: Legacy Wars, Snoopy’s Town Tale, Crazy Defense Heroes and MasterChef: Dream Plate.

The company has 10 million monthly active users with its cash receipts from customers increasing 3.9x year-on-year from 2017 to 2019.