engage:BDR Ltd (ASX:EN1) has re-deployed its web revenue stream as of May 29, 2020, thereby providing a new incremental revenue stream.
Revenue since 2017 has been 100% mobile app and CTV advertising but with the recent rise in website traffic, EN1 sees an opportunity to return to web advertising.
The company has significant experience in web advertising since 2009 but decided to deprecate the web business and related technologies and focus purely on mobile app advertising in 2017, as CPM’s and advertiser targeting capabilities became exponentially greater than the web.
Return to web advertising
This move will enable potential re-activation of thousands of web publishers the company has worked with over its first seven years and many buyers who can now be integrated programmatically.
The company’s business development and engineering teams have been working diligently (and remotely) to architect and deploy an entirely new programmatic web advertising business with its associated technologies.
Typical web advertising publishers include news, entertainment, weather, reference, and a variety of other types of content including editorial and sponsored.
The new product has the capacity to materially grow EN1 business, with new programmatic integrations activated and others are in the integration que, specifically for web inventory.
First dollars from the new revenue stream have already been generated, as of May 29, 2020.