InnovaDerma PLC's (LON:IDP) chief executive Kieran Callan speaks to Proactive London's Andrew Scott as it launches its new hair removal line - Nuthing.
The range is formulated with skincare benefits and is to be vegan-friendly and cruelty-free.
Kallan says the products will go online on Wednesday (Feb 26) and will be stocked in all 800 Superdrug stores from March 11.