Gfinity PLC's (LON:GFIN) head of partnerships Mike Dickman explains why big brands are now seeing the need to gain access to Esports.
He says there's been a trend developing that brands have had to sit up and take notice of in recent years.
''We've got a growing audience of 18-34 year olds which are showing an increasing propensity to consume Esports content on a growing basis''.
''We have an audience of around 500mln+ engaged viewers which a lot of people are very surprised at and not aware of because it's all happening on different platforms''.