US stocks started the final day of the week really flat early on following a good day for European markets.
The Dow Jones dipped 2 points while the Nasdaq eased 3 and the S&P 500 eked out a 2 point gain.
Technology giant Apple made its new watch available for pre-order today and said the demand is set to exceed output at the time of its launch on the 24 April. Opinions on the watch were mixed and shared eased 0.7% to US$125.
E-commerce giant eBay has said it will guarantee PayPal's revenue will remain the same for the next five years as part of an agreement to help its spin off run smoothly.
Both will operate separately after the split with PayPal entering into a separation and distribution agreement with eBay. Shares rose 1% to US$57.
Filmmakers Warner Bros, owned by Time Warner, are said to be collaborating with Lego to offer movie figurines. Shares were flat at US$85.
Online streaming site Netflix was upgraded to ‘buy’ from ‘neutral’ by broker Citigroup. Shares jumped more than 2% to US$489.
It follows yesterday’s rumours that Apple was at loggerheads with Disney about the amount of Disney channels will be available on the tech giant’s new streaming site.
Popular fashion store Macy’s received an upgrade from Buckingham after shares dipped yesterday. Shares rebounded 1.3% to US$69.
In the UK, FTSE 100 edged towards record highs again today led homebuilders.
An upgrade on the UK residential sector by broker Jefferies International sent shares in Barratt Developments (LON:BDEV) and Taylor Wimpey (LON:TW) higher.