The media Company, which operates BRICKLIVE shows that feature models constructed out of Lego bricks, said under the five-year agreement it would produce and create themed tours associated with various Nickelodeon properties across the UK and Ireland, paying the network a royalty fee based on revenues generated.
The first themed tour, scheduled to launch in the summer of 2019, will be based on the PAW Patrol series, which follows a group of search and rescue dogs.
Following the launch of the PAW Patrol tour, a set of 15 models featuring some of Nickelodeon’s most popular characters from series such as Top Wing and Shimmer and Shine was expected be launched in the autumn, with more models based on the brand to be unveiled in 2020.
David Ciclitira, Live Company’s executive chairman, said the partnership was a “significant milestone” for the Company and reinforced its growth strategy and investment into building new touring assets.
"We are thrilled to have Nickelodeon, a leading player in the family entertainment sector, as our newest partner to deliver Nickelodeon branded BRICKLIVE touring shows in the UK and Ireland”, Ciclitira said.
In afternoon trading, Live Company shares were 6.8% higher at 71p.
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