Proactive Investors - Run By Investors For Investors

Animoca Brands enters cooperation agreement with 9Games for mainland China-focused mobile game expansion

9Games will provide a strong market presence in mainland China as well as expert knowledge on Chinese consumer behaviour.
Animoca Brands enters cooperation agreement with 9Games for mainland China-focused mobile game expansion
Animoca is a mobile games and technology company

Animoca Brands Corporation Ltd (ASX:AB1) has entered a mobile game cooperation agreement with 9Games, a unit of digital media and entertainment business group Alibaba.

The agreement aims to support the expansion of partner iCandy’s mobile game Groove Planet into mainland China, with 9Games to localise and market the game for both Android and iOS.

China gaming market is lucrative for mobile game developers, accounting for revenue of US$20 billion in 2018 and predicted to grow.




The two companies will benefit from 9Games’ strong Chinese market presence, knowledge of Chinese consumer behaviour and established distribution channels.

9Games will localise and publish the game for Android with the licence and relevant technical support provided by Animoca and iCandy.

READ: Animoca Brands’ subsidiary raises $3.6 million to fund blockchain version of tokenised gaming platform

Groove Planet was initially acquired from Animoca Brands, a substantial shareholder of iCandy.

iCandy currently holds exclusive global rights to the game while Animoca is the record holder of the ownership rights.

Revenue generated will be shared by 9Games and iCandy, on commercial terms in line with industry practice.

Animoca is entitled to a proportion of the revenue received by iCandy.

View full AB1 profile View Profile

Animoca Brands Corporation Ltd Timeline

Related Articles

Two puzzle pieces lined up but separate
May 01 2019
The company is executing changes to its main undertaking to become Dataglobal.
truck transports ore
July 10 2019
The Australian company recently acquired South Africa’s RCubed as it adopts a software-as-a-service model for the energy, resources and natural resources space.
Phone and laptop with images of people and social media graphics
May 29 2019
The company’s business-to-business social network is the fastest growing digital marketing, e-commerce platform in the cannabis industry

© Proactive Investors 2019

Proactive Investors Australia PTY LTD ACN:132787654 ABN:19132787654.

Market Indices, Commodities and Regulatory News Headlines copyright © Morningstar. Data delayed 15 minutes unless otherwise indicated. Terms of use