The two will form a joint venture and Talenthouse will contribute revenues including a minimum US$1 million of client revenue.
Animoca has also agreed to invest US$2 million in Talenthouse through preferred stock payable in half cash and half Animoca shares priced at 11 cents each, subject to approval from shareholders.
Animoca’s chairman and co-founder Yat Sui said: “We're incredibly excited about the possibilities we will unleash by forming a partnership and joint venture with Talenthouse, which has a network of 4 million professional creators and a reach of over 600 million consumers across the world’s most popular social media.
“Combined with iClick's over 780 million consumers in China, Animoca Brands and its joint venture will enjoy a potential reach of over a billion consumers, giving us powerful opportunities to market our games, blockchain products and NFTs, and provide gaming and marketing services."
Partnership with Talenthouse presents various powerful synergies
The joint venture will be Hong Kong based and generate revenue through the provision of Talenthouse products and services to the clients of Animoca Brands and of its partners.
It will provide Talenthouse services to gaming and media clients worldwide (including clients of iClick) and develop commercial opportunities for Talenthouse’s services in Asian markets.
Animoca already has a partnership with iClick who operates a data platform containing over 780 million profiles of users in China.
Creating opportunities for creators and brands alike
Talenthouse CEO Roman Scharf added: “We absolutely recognise the wealth of untapped creative talent and the need for marketers to engage audiences with compelling, authentic creative work across multiple channels.
"We’re thrilled about this strategic partnership with Animoca Brands. Together we will create extraordinary opportunities for creators and brands alike.”