Gallaher has been promoted from managing director of The Social Science (TSS), a specialist social media marketing agency that was acquired by ShareRoot in April 2018.
ShareRoot has also flagged the development and implementation of a new sharper vision and business plan to be released in the coming weeks.
ShareRoot’s chairman Harvey Kaplan said: “The board and employees are delighted to welcome Michelle to the CEO role.
“Michelle is an impressive leader with a compelling vision on how ShareRoot can realise the value of the burgeoning digital and data-driven global economy.”
Commercialising MediaConsent as well as expanding into healthcare
Gallaher added: “Having worked in the organisation for ten months since TSS was acquired, I can see a clear path toward commercialisation of the MediaConsent technology as well as the introduction of other complimentary data and digital technologies in the global healthcare sector.
“The plan is to continue to develop TSS to deliver increased near term revenue, introduce new data and digital technologies to grow our service offering whilst maintaining the pressure on foundation technologies that can genuinely change the way we do health research and provide better healthcare outcomes for patients and their families.
“Following the results of the review and technology audit, the board and I have worked quickly to trim the business to conserve cash and shore-up key technology and intellectual assets.”
“What we have now in the business is a dedicated group of exceptionally talented and committed team-players who have enthusiastically embraced the opportunity to sharpen the focus and reset the target.”
Award-winning businesswoman and leader
Gallaher has been an entrepreneur, allied health clinician, advocate and leader in the Australian life sciences and health sector for over 25 years.
She co-founded The Social Science (TSS) in 2014 and three and a half years later in April 2018, sold the business to ShareRoot, remaining on as managing director of TSS.
Winning the Telstra Victorian Business Woman of the Year and Victorian Entrepreneur of the Year in 2017, inducted into the Victorian Honour Roll for Women and TSS winning a Westpac