Oakley is a qualified clinical radiologist and has “significant experience” of launching healthcare products and helping small companies to realise and grow their market potential, Feedback said.
He has served as director of NHS services at telemedicine firm Synergix Health, while he also founded Innovation Doctor, which explored the digital healthcare space.
“I am joining Feedback Medical at a key time for the company,” said Oakley.
“It has great potential in a market poised for strong growth, with its innovative TexRAD and Cadran products. I am keen to help the company consolidate its market position, identify growth areas and capture the emerging market segment within digital imaging.”
Executive chairman, Alastair Riddell, added: “Tom's proven track record in leading and developing innovative medical products, and his deep understanding of the NHS will be essential in driving growth for both TexRAD and Cadran.
“His combination of clinical knowledge and understanding of market access will be valuable as Feedback Medical grows towards its potential as a leader within the digital imaging sector.”
TexRAD the focus
Feedback is developing TexRAD – a very smart piece of software that analyses medical images to reveal features that are not always evident to the human eye.
The company is already making money from TexRAD with sales to institutions carrying out research, but the promised land is filled with sales to hospitals.
Back in September, it received an order from the Samsung Medical Centre in Seoul, while it has since made several sales in Europe.