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Animoca Brands to expand successful mobile game to Android devices

The Google Play Store is Android’s version of the Apple App Store.
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Android accounts for 74.5% of the global mobile market

Animoca Brands Corporation Ltd (ASX:AB1) is on track to launch mobile game Crazy Defense Heroes in the Google Play Store later this year.

Crazy Defense Heroes is the sequel to Crazy Kings, both games achieving success generating $2.8 million in revenue in the first three months since the January 2018 launch.

Crazy Defense Heroes has continued to generate strong revenues following a phased iOS (Apple) release in 2018; the iOS version of the game is now available globally.

Android devices account for 74.5% of global market

Crazy Defense Heroes is now featured worldwide on Google Play’s Early Access platform, in preparation of the full commercial launch campaign to occur after the Early Access period.

Global release on Android is expected to be a significant revenue catalyst given Android accounts for 74.5% of the mobile operating system global market.

Animoca is also pursuing additional distribution agreements, marquee branding opportunities and adaptations of the game to drive revenue growth.

READ: Animoca Brands delivers strongest year on record; continues to grow revenues

Animoca recently reported a strong December quarter with unaudited revenue of $4.59 million representing an increase of 188% on the same period of 2017.

The continued performance of the core gaming business, led by titles like Crazy Kings and Crazy Defense Heroes, as well as the portfolio of branded games, drove revenue and cash flow during the quarter.

A series of strategic investments and partnerships in the area of blockchain games has positioned Animoca to be a global leader in this burgeoning new sector.

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Animoca Brands Corporation Ltd Timeline

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