Enage:BDR Ltd (ASX:EN1) has hit 175 integrations after signing three new partnerships including with European mobile app leader Appodeal.
Appodeal is one of the largest mobile software development kit (SDK) players in the European ecosystem with 60 demand sources in one SDK, saving developers from having to supplement different ad networks individually into their apps.
The Appodeal integration is a cornerstone move in expanding the company’s opportunities in the European marketplace.
Grow Asia-Pacific presence
The second integration is with Mobikok, a Chinese demand-side platform with business in China and the Asia-Pacific market.
Through this integration, EN1 hopes to grow its Asia-Pacific presence.
More than 20 billion impression opportunities
The third integration is with Showcase Ads, a leading self-serve demand-side advertisement network for marketing professionals and agencies.
Showcase Ads specialise in video, display and native advertisements with a reach of more than 750 million mobile web, in-app and desktop users worldwide.
The company has more than 20 billion daily impression opportunities through various user interactions.
By partnering with Engage:BDR, these three integrations can gain momentum throughout the year and quickly provide revenue once they have been integrated.
Programmatic integrations are paramount to the company because they encompass the key revenue-driving component.
The more integrations EN1 has, the higher the supply and demand opportunities which further create a network effect of mutual benefits.
EN1 will release further updates in the coming months on when the new integrations go live and begin generating revenue.
- Jessica Cummins