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Adveritas signs a deal to expand its ad fraud prevention software into China

TrafficGuard has entered into a memorandum of understanding with Chinese digital marketing consultancy, SparkX.
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China’s digital advertising spend is the second fastest growing globally

Adveritas Ltd (ASX:AV1) has entered into a deal with Chinese digital marketing consultancy, SparkX, which will use Adveritas’ TrafficGuard software to protect its clients from ad fraud.

TrafficGuard software detects, mitigates and reports on ad fraud before it impacts digital advertising budgets.

Adveritas’ strategic partnership with SparkX facilitates TrafficGuard’s entry into the US$76 billion Chinese digital advertising market.

SparkX works predominantly with Chinese app developers to help them grow their user bases domestically and internationally.

The digital marketing consultancy intends to offer TrafficGuard’s innovative fraud prevention software to protect its clients’ mobile app advertising within China and internationally.

Adveritas chief executive officer Mathew Ratty said: “Digital advertising in China is significantly more complex than other parts of the Asia Pacific region (APAC) largely due to the vastly different, closed internet ecosystem and the ways in which consumers engage with digital media.

“By entering the market through a strategic partnership with SparkX, we navigate these complexities to take advantage of the large and growing Chinese advertising market.”

In comparison to the US where a majority of TrafficGuard’s incumbent competitors are based, Australia enjoys much more favourable trade and business relations with China.

Political barriers to entry into China are expected to deter some of TrafficGuard’s competitors.

China’s digital advertising spend is the second fastest growing globally, having increased by 22% in 2017. Countries in APAC make up 5 of the top 10 highest growth markets.

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